Competing On Value by Mack Hanan and Peter Karp New Book

Do you know your value? More importantly, do your customers know your value? This book presents a whole new way to sell that is based on the concept of “value”. This book will help you to bring about a dramatic shift in your approach to selling that emphasizes not competing on best price but on the highest value. A great book, very insightful. The book itself is in excellent, unread condition.